As a result of the exponential growth of the digital/media sphere, which accounts for 50% of the top 10 marketing occupations, it’s no surprise that this generally recession-proof industry attracts so much interest from prospective college students.
However, as the expense of college has increased by 25% in recent years, many parents and students are questioning if a marketing degree is still worthwhile.
Will a four-year college degree provide students with the skills and knowledge they need to be successful in the digital marketing field?
In order to pursue my passion, I dropped out of college when I was 19 years old since I was uninspired and uninterested at the material I was learning in college at the time. I had no idea that the brand I started when I was 19 would go on to generate $5 million in sales and employ 100 people!
There are incredible stories of so many self-starter entrepreneurs who have had similar experiences as mine: I’m not alone in my feelings about this. We are living in an extraordinary time. There has never been a greater opportunity to rise to the challenge of taking risks than right now. The ability to develop our own innovations and brands, using marketing abilities that we can learn from a coach or practitioner, and breaking away from the status quo are all important.
Is a marketing degree worth it in the 2022?
In the case of a young creative entrepreneur considering pursuing a marketing degree, ensure that they have first asked themselves the following critical questions:
1. Is marketing a viable option for a future career?
The field of marketing is one of the most popular right now, and it shows no signs of slowing down. To discover more about marketing, go here. A staggering 63 percent increase in the number of marketing positions published on LinkedIn in the first half of 2021 was recorded during this period.
You will not, however, be able to start, run, and scale a million-dollar content firm with only a bachelor’s degree. There are extremely precise skills and methods that must be followed, and many instructors are completely unfamiliar with them. In higher education, there are some excellent digital marketing programs that are being taught. Although this is true, the expense can be exceedingly expensive — particularly when considering the poor curriculums.
2. Is there a high need for marketing degrees?
Marketing abilities are in high demand, not marketing degrees, which is an important distinction.
The ability to work digitally is at the top of this list.
A four-year marketing degree will require a significant investment of both time and money. And, unfortunately, digital marketing is just just beginning to be covered in the curricula being taught at universities today. Even Google has stated that they intend to disrupt the four-year degree system by offering its own credentials in place of traditional degrees.
Another major drawback to these in-demand marketing degrees is that they are extremely expensive. They are not instilling in students an understanding of the commercial aspects of digital marketing. In fact, it is in the process of manufacturing that the majority of the industry’s money is made. Marketing degrees do not teach the critical principles that are required to make content marketing scalable and sustainable, such as:
- The best method to work smarter rather than harder.
- Methods for assembling a team and allocating responsibilities.
- How to increase your impact and earnings without being overburdened.
Employers are searching for marketing managers that are not just knowledgeable about what they do, but also know how to execute it effectively. According to my observations, a lack of procedural expertise is frequently the biggest impediment to you achieving success in your business’s marketing efforts.
Read More: 12 Tips to Write a Great Academic Resume/CV
3. Is marketing a profitable endeavor?
Is there a lot of money to be made in marketing? Is it possible for marketers to make millions?
That is dependent on the situation.
Do you wish to join a company’s marketing team and work your way up the ranks until you reach management? Do you want a 9-5 workday and a corporate culture that suits you? If you want to work for one of those companies, you’ll need a marketing degree, so get one if you want to follow that way.
But here’s the thing: there are wealthy marketers who are also successful marketers. However, if you look at the resumes of the most successful content marketers in the world, you’ll notice that they are marketing entrepreneurs who manage their own firms rather than workers.
When determining whether a marketing degree is worthwhile in the twenty-first century, it is critical to evaluate your long-term objectives. Do you want to develop a long-term online business for yourself or do you want to help someone else realize their dream? If you have large career objectives that can’t be restricted within a single cubicle, a marketing degree isn’t necessary for you to achieve them. You can look for a mentor, coaching, and a program to help you learn the processes required in establishing your own online content business from the ground up.
4. Is marketing a fun career?
Marketing may be a rewarding career, despite the fact that it is not always simple.
It is a creative field that draws a large number of inventive and talented individuals. Marketing can be powerful, beautiful, and engaging when done well.
Some marketers, on the other hand, will tell you that the day-to-day grind can be exhausting. The absence of effective processes may swiftly change a once-fun and exciting marketing career into one that is dreary and demanding.
Another reason why I believe it is a shame that more universities do not include content marketing systems in their curriculum is that they can help students succeed in their careers. Because owning and operating your own marketing firm that generates income while freeing up your time is tremendously enjoyable. That is something I can attest to from personal experience.
5. How can I get started in marketing?
So, what’s the quickest and most straightforward approach to get started in marketing?
Consider what initially drew you to the field of marketing in the first place.
Are you a published author? Are you a Don Draper aficionado? A creative job that allows you to work less and earn more is something that many people dream about.
Consider how you ended yourself here and what you should do next.
Is it possible for a professor to teach you what you need to know to succeed in today’s marketing environment?
Despite the fact that traditional academics have failed to keep up with the times, you no longer have to figure out digital marketing on your own. With each passing year, we see more and more creative entrepreneurs of all ages dive headfirst into learning marketing techniques that are far more efficient. Working with mentors and enrolling in coaching programs are just a couple of examples.
Instead of waiting until the next semester, you may learn the necessary marketing skills and real-world processes in the next 90 days for less than ten percent of the cost of a four-year degree in as little as 90 days. Our experience has also shown that parents who invest in practical business mentoring for their student rather than an expensive marketing degree get a significant return on investment.
At the end of the day, the true issue is: Is a marketing degree worth it to you?
There may be something about the college experience that you are drawn to, or there may be standards in our culture surrounding institutional degrees that you are pulled to. Those are valid considerations to take into account. It will not be worthwhile for you to miss the marketing degree in order to save money on tuition if those are the only things standing between you and saving money on tuition and fees.