What type of information can KPIs provide?
What is the purpose of the 'See, Think, Do, Care' framework?
What does responsive design mean?
When selling to people in different countries, what payment form should you consider using if you aren't already?
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Which three pieces of information are essential to include first in your local directory listing?
Fill in the blank: Website analytics can tell you _____________.
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
How can you improve a business's visibility to people located near you geographically?
In what way can display advertising be effective?
In an SEM auction, your Quality Score is based on which aspect of your ad?
When setting up display advertising campaigns, who can you target?
Which of the following statements is true when it comes to developing a web presence for a business?
What technology do search engines use to 'crawl' websites?
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
When using search engine marketing, where can your ads appear?
Which of the following is a benefit of using relevant ads and landing pages?
Which of the following is an advantage of e-commerce?
Which of the following can businesses achieve by using social media?
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Fill in the blank: The ads on search engines are usually made up of ________.
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Which section of Google Analytics can tell you whether visitors have found your website via social media?
