Digital Marketing Start your test When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? D. Less video content C. Usability and short content A. Short content and fewer images B. Performance and usability None If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? D. Heat map C. Table B. Pie chart A. Bar chart None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? C. The cost of creating the ad A. The number of sales you make from the ad D. A prediction of sales you can make from your ad B. The cost of each ad you publish None Which of the following is an advantage of e-commerce? A. More relaxed checkout procedure D. Segmentation of audiences C. Minimal interaction required with the customer B. Low operational costs None What is the best way to put your social content in front of people who don't already follow you? D. Put links to your social on your website A. Increase your email marketing campaigns C. Use paid promotion to reach new audiences B. Ask people to share your content to their networks None To an owner or administrator, what is a functional benefit of having an online store? B. It provides a backend system with order management D. It allows you to feature more sales and discounts than a physical store A. It collects the addresses of your online store visitors C. It provides a quicker checkout process than a physical store None What are 'highlighting key dates' and 'considering multiple channels' best practices of? B. Designing illustrations to support content A. Creating a content calendar C. Segmenting your audience D. Identifying social media influencers None Search engine marketing can also be called what? B. Organic advertising C. Search box marketing D. One-click advertising A. Pay-per-click advertising None Which of the following is something you'll probably want to exclude from your website? C. Special offers B. A lot of deep scientific information and detailed statistics D. Certifications to show you're qualified to provide a service A. Prices None What is the best way to translate the content on your website for a new market? C. Translation software A. Google translate B. Native speakers D. Language guide None Which of the following will you need to start an email marketing programme? C. A way to collect people's email addresses B. A 'Contact Us' form D. A set budget A. A collection of email templates None When considering how mobile users will search for your business, which types of keywords should you focus on? C. Longer keywords and phrases B. Shorter keywords and phrases D. Exact match keywords A. Long tail keywords None What makes the data cycle useful? C. It provides information about what users like about your website B. It helps you evaluate your competition A. It helps you make the most of the data collected from marketing activities D. It presents collected data in a visually appealing way None Which of the following is true when purchasing ad placements on an advertising network? C. The network provides names of the people who click your ad D. The network will continue to show your ad for 7 days once your budget has expired B. The network provides data on the click-through-rate A. You always need to contact the owner of the website to buy ads on their page None Fill in the blank: The ads on search engines are usually made up of ________. D. Images A. Audio C. Text B. Video None What can a business use to send messages to users who have already downloaded their app? C. Push notifications A. Text messages D. Email notifications B. Pull notifications None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' D. Group dynamics C. Audience segmentation B. Demographics A. Marketing channels None What does responsive design mean? D. Your website will respond to clicks faster A. Your visitors can manually adjust the size of your website B. Your website will adapt to suit whichever device it is being viewed on C. Your customers can provide feedback on the design of your site None When it comes to search ads, which description best describes 'negative keywords'? C. Keywords that are excluded from a campaign D. Keywords that are typed incorrectly B. Keywords with a poor search volume A. Keywords with no association to your site None Which of the following factors should you consider when optimising your website for search engines? C. Inspiring business name A. Colour scheme B. Recycled content D. Site popularity None Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it. A. Auction C. Keyword B. Website D. Advert None What is the first step of display retargeting? A. Sourcing keywords B. Defining your audience D. Setting a call to action C. Writing content None Most web analytics tools can tell you what information about the user? C. Their location, type of device they're using and contact details A. Their contact details, their behaviour and their operating system D. Their interests, when they delete their browser cookies and their location B. Their location, type of device they're using and pages visited None When selling to people in different countries, what payment form should you consider using if you aren't already? C. Paypal or Worldpay A. Debit cards D. Bank transfers B. Credit cards None Which of the following is a benefit of using spreadsheets? C. Valuable customer and market insights can be delivered quickly D. Spreadsheets are the only way to collect data and extrapolate results B. Data can only be accessed when all users are online A. Vast quantities of data can be stored, sorted and analysed quickly None Time's upTime is Up!
