Digital Marketing Start your test Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. C. Creativity, planning and any budget B. Creativity, lots of experience and a large budget A. An agency, professional crew and equipment D. Creativity, planning and high-quality equipment None What technology do search engines use to 'crawl' websites? B. Interns D. Bots A. Androids C. Automatons None When using search engine marketing, where can your ads appear? B. Only on websites A. Only on search engines C. On search engines and websites D. On websites and social media None What would be beneficial to include on a product description page? A. Previous versions of the product C. Reviews of the product B. Links to other suppliers D. Price comparisons None Which of the following is a benefit of registering your business in online local listings? D. Guaranteed sales to local customers A. Discounted pricing on your search advertising campaigns B. Increased likelihood of being discovered through search engines C. More mentions on social media platforms None Which type of data relates to a metric that can be represented with a number? C. Holistic A. Quantitative D. Customer B. Qualitative None What should be the first step of a structured SEO plan? A. Identifying your ad budget B. Buying an analytics software C. Setting up your presence on social media sites D. Keyword research None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? B. Create an email campaign letting your customers know why you are unique A. Incorporate it within marketing materials across all channels to help raise customer awareness C. Film a video explaining your unique selling point and send it to employees D. Create a press release and distribute it through your channels None Which of the following factors help search engines determine if your business is local? D. Location GPS tags on photos, quality content and how mobile friendly the website is A. Location details on the website, quality content and how mobile friendly the website is B. Location details on the website, list of shops local to you and a contact form C. Quality content, list of local suppliers and location details None In what way can display advertising be effective? C. It drives traffic to your website A. It guarantees more visitors to your site B. It guarantees increased sales D. It improves your ranking in search engines None Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. C. Menu bar B. Return link D. Breadcrumb A. Hyperlink None Which three pieces of information are essential to include first in your local directory listing? C. Website, telephone numbers, email address A. Business address, website, telephone numbers B. Business name, business address, telephone numbers D. Business name, email address, website None What can social media analytics tools help you measure when assessing campaign results? C. Whether a visitor called the store after seeing a social post D. Whether the visitor clicked on a paid ad or organic listing B. Whether the visitors liked the social campaigns or not A. Whether the campaign was more successful than your competitors None Which of the following will you need to start an email marketing programme? B. A 'Contact Us' form C. A way to collect people's email addresses D. A set budget A. A collection of email templates None When setting up display advertising campaigns, who can you target? C. People who already own specific products A. People with specific names D. People with a specific address B. People who speak different languages None Which of the following is an example of a local search? B. "bike shop in UK" D. "bike shops" C. "local bicycle shop" A. "bike shop near me" None The increased use of the Internet presents a lot of potential for which types of businesses? C. International businesses D. Local businesses B. Small business owners A. All businesses None When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? B. Optimise your site D. Shorten your website content A. Redesign your website colour scheme C. Create a mobile app None Most web analytics tools can tell you what information about the user? D. Their interests, when they delete their browser cookies and their location B. Their location, type of device they're using and pages visited C. Their location, type of device they're using and contact details A. Their contact details, their behaviour and their operating system None Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. D. Delete the ad and try again A. Try a different search engine B. Tweak the ad's copy and analyse the results C. Hire a professional ad agency None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? D. Average number of visitors to the company's website A. Social media following C. Domain authority B. Bid value None Which of the following can help you gain visibility in search engines? A. Adding relevant content that highlights the location of your business D. Adding a list of shops local to you on your website C. Optimising your site for desktop devices only B. Including your address on your Twitter account None What is the first step in creating an online business strategy? A. Identifying business goals D. Aligning goals to the strategy C. Knowing the market B. Understanding what the competition is doing None When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do? C. Consider updating your preview images, video titles or descriptions D. Consider asking people to watch the whole video in the description B. Consider re-shooting your video based on comments A. Consider removing the video from the platform None Fill in the blank: Businesses should focus on social media platforms with _______. A. The biggest reputation D. The most users B. The most expected engagement C. A relevant audience None Time's upTime is Up!
