Digital Marketing Start your test Which of the following is an example of a 'call to action' on a website? B. A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address C. An icon button that takes the customer to your social media accounts A. A list of phone numbers customers can use to get in contact with you D. A hotline phone number that helps users complete their purchases None What can conversion tracking in search help you measure? A. How many transactions are completed on your site overall C. How many people visiting your site from a search ad end up completing a purchase B. How many people click on your SEM ad and end up browsing your site D. How many customers your ad has converted into brand ambassadors None When considering how mobile users will search for your business, which types of keywords should you focus on? B. Shorter keywords and phrases A. Long tail keywords C. Longer keywords and phrases D. Exact match keywords None Q26. Which of the following would be an ideal goal for an SEO plan? B. Increasing how many relevant people visit your website C. Showing your website to as many people as possible D. Being in first place in SERP for any keyword A. Increasing social media likes and follows None Fill in the blank: Businesses should focus on social media platforms with _______. D. The most users C. A relevant audience A. The biggest reputation B. The most expected engagement None What is the first step of display retargeting? C. Writing content B. Defining your audience A. Sourcing keywords D. Setting a call to action None Which of the following can help you gain visibility in search engines? C. Optimising your site for desktop devices only B. Including your address on your Twitter account D. Adding a list of shops local to you on your website A. Adding relevant content that highlights the location of your business None When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? A. Redesign your website colour scheme D. Shorten your website content C. Create a mobile app B. Optimise your site None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? D. A prediction of sales you can make from your ad B. The cost of each ad you publish A. The number of sales you make from the ad C. The cost of creating the ad None The increased use of the Internet presents a lot of potential for which types of businesses? C. International businesses A. All businesses D. Local businesses B. Small business owners None Which of the following is something you'll probably want to exclude from your website? C. Special offers A. Prices B. A lot of deep scientific information and detailed statistics D. Certifications to show you're qualified to provide a service None Which of the following is a sign that customers are having trouble using a particular device to make purchases? C. You get a lot of questions about your return policy D. People are having trouble using a promo code for a current sale B. A specific product is not selling much compared to your other products A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile None What is a web server? C. A computer connected to the Internet with software that allows it to host all the components of your website A. The customer service representative you can call when you have questions about your website D. The device that determines the speed of your mobile connection B. The answer you get when you search a term on the web None Which type of data relates to a metric that can be represented with a number? D. Customer C. Holistic B. Qualitative A. Quantitative None Fill in the blank: Spending money on search advertising influences how your website appears in ___________. C. Business directories A. Organic search results B. The search results page D. Display advertising networks None Which of the following is primarily meant to target new customers online? C. Retargeting advertising B. Print advertising D. Search advertising A. Email marketing None Which of the following best describes why approaches to writing need to be adapted for online content? A. Online readers have a reduced attention span, due to being flooded with information D. Online audiences are typically younger, so the language used needs to reflect this C. Online readers only like to engage with long-form pieces of content B. Certain blogging platforms have a limit on the word count you can publish None When it comes to search ads, which description best describes 'negative keywords'? A. Keywords with no association to your site D. Keywords that are typed incorrectly C. Keywords that are excluded from a campaign B. Keywords with a poor search volume None Which of the following is an example of a social media goal? B. Drive more traffic to your store C. Develop one-way communication with customers A. Acquire genuine reviews on products D. Mimic your competition's approach None When setting up display advertising campaigns, who can you target? D. People with a specific address A. People with specific names C. People who already own specific products B. People who speak different languages None Which of the following is a pitfall when using social media for business? B. Not being present on every social media platform A. 2-way conversation with customers D. Spending too much time reviewing social media analytics C. Not having the resources to respond to comments and questions in a timely manner None What would be beneficial to include on a product description page? C. Reviews of the product D. Price comparisons A. Previous versions of the product B. Links to other suppliers None Which of the following page titles would be most suitable for a website page describing a store's return policy? A. How to Send Stuff Back D. Company Policies C. Return Policy B. [Company Name's] Return Policy None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' D. Group dynamics B. Demographics C. Audience segmentation A. Marketing channels None What should a business do first, when considering going into a new market? B. Open a new office in the capital city A. Hire an agency to translate its website into the local language C. Determine its ability to deliver products and review all tax and legal information D. Invest in major ad campaigns to raise brand awareness None Time's upTime is Up!
