Digital Marketing Start your test When looking to attract a local audience, why it is important to optimise your website and content for mobile users? D. Because marketing for mobile is more cost effective A. Because local users tend to use their mobile devices when they're out of the house B. Because mobiles will replace desktop computers C. Because all online users browse on mobile devices these days None Which of the following is an example of a local search? D. "bike shops" C. "local bicycle shop" A. "bike shop near me" B. "bike shop in UK" None What can using video as part of your online presence help you create? C. A variety of different brand perceptions D. An online following and fanbase B. A channel to engage with customers A. Content that will go viral None Which of the following is an accurate definition of what a content marketing campaign involves? D. The creation and promotion of online materials with the goal of increasing interest in a product or service A. Creating and posting content ad-hoc when you have the time B. The creation of time-sensitive content that can be published through various channels C. Regularly emailing customers with news about a business’s products or services None What would be beneficial to include on a product description page? C. Reviews of the product A. Previous versions of the product B. Links to other suppliers D. Price comparisons None What is the first step in creating an online business strategy? D. Aligning goals to the strategy A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market None Which of the following can help a search engine understand what your page is about? C. The total number of words D. The title tag A. The date it was published B. The number of images used None What should a business do first, when considering going into a new market? C. Determine its ability to deliver products and review all tax and legal information B. Open a new office in the capital city D. Invest in major ad campaigns to raise brand awareness A. Hire an agency to translate its website into the local language None To an owner or administrator, what is a functional benefit of having an online store? D. It allows you to feature more sales and discounts than a physical store C. It provides a quicker checkout process than a physical store A. It collects the addresses of your online store visitors B. It provides a backend system with order management None Which of the following is a benefit of using spreadsheets? C. Valuable customer and market insights can be delivered quickly D. Spreadsheets are the only way to collect data and extrapolate results A. Vast quantities of data can be stored, sorted and analysed quickly B. Data can only be accessed when all users are online None Which of the following will you need to start an email marketing programme? A. A collection of email templates C. A way to collect people's email addresses B. A 'Contact Us' form D. A set budget None What is a key benefit of having an online presence for a business? B. Being visible when people search for a business like yours C. Sending users emails to update them on new products D. Being able to offer new customers promotional discounts A. The ability to sell products directly to customers through social media None Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. D. 'Who' B. 'How' A. 'Why' C. 'When' None Why is optimising customer touchpoints online beneficial for businesses? C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers B. It gives businesses the opportunity to save money on online advertising A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility None Which of the following is something you'll probably want to exclude from your website? D. Certifications to show you're qualified to provide a service C. Special offers B. A lot of deep scientific information and detailed statistics A. Prices None Which of the following is a benefit of using relevant ads and landing pages? A. Increased cost for ad placements B. Higher ad positions on the search results page C. Higher cost per clicks on your ads D. Ads that will ensure more purchases None Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. A. Hyperlink B. Return link C. Menu bar D. Breadcrumb None What technology do search engines use to 'crawl' websites? B. Interns A. Androids C. Automatons D. Bots None Which of the following is primarily meant to target new customers online? B. Print advertising C. Retargeting advertising A. Email marketing D. Search advertising None When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? B. Optimise your site C. Create a mobile app A. Redesign your website colour scheme D. Shorten your website content None Most web analytics tools can tell you what information about the user? D. Their interests, when they delete their browser cookies and their location A. Their contact details, their behaviour and their operating system B. Their location, type of device they're using and pages visited C. Their location, type of device they're using and contact details None What is the best way to put your social content in front of people who don't already follow you? C. Use paid promotion to reach new audiences A. Increase your email marketing campaigns D. Put links to your social on your website B. Ask people to share your content to their networks None Using videos in email marketing and social media is an effective way to do what? D. Lower the cost of developing content C. Guarantee sales of your product or service B. Engage and grow your audience A. Increase word of mouth referrals None Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? C. Which social channels are popular in that market B. The legal and tax considerations in that market A. What times of the day international shoppers are online D. Which couriers offer the cheapest services for global shipping None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? B. Create an email campaign letting your customers know why you are unique A. Incorporate it within marketing materials across all channels to help raise customer awareness D. Create a press release and distribute it through your channels C. Film a video explaining your unique selling point and send it to employees None Time's upTime is Up!
