Digital Marketing Start your test What is the best way to translate the content on your website for a new market? A. Google translate B. Native speakers C. Translation software D. Language guide None Which of the following is a benefit of using spreadsheets? C. Valuable customer and market insights can be delivered quickly D. Spreadsheets are the only way to collect data and extrapolate results B. Data can only be accessed when all users are online A. Vast quantities of data can be stored, sorted and analysed quickly None Which of the following is a sign that customers are having trouble using a particular device to make purchases? A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile C. You get a lot of questions about your return policy D. People are having trouble using a promo code for a current sale B. A specific product is not selling much compared to your other products None What is a key benefit of having an online presence for a business? B. Being visible when people search for a business like yours D. Being able to offer new customers promotional discounts A. The ability to sell products directly to customers through social media C. Sending users emails to update them on new products None Which of the following can help a search engine understand what your page is about? B. The number of images used A. The date it was published C. The total number of words D. The title tag None When adapting your website for customers who speak a different language, what should you do? B. Translate your content with consideration to particular words and phrases C. Translate your content directly, word for word A. Have a 'translate' button that pulls a translation from an external provider D. Localize the name of the business owners None Which of the following statements is true when it comes to developing a web presence for a business? A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app C. Mobile apps enable your customers to purchase your products without being on your website D. All businesses must have a website to sell products B. Building a new website requires a large budget None Which of the following can be used to target an audience when using some social media ads? A. People's names B. People's address C. People's pet names D. People's relationship status None Most web analytics tools can tell you what information about the user? C. Their location, type of device they're using and contact details B. Their location, type of device they're using and pages visited A. Their contact details, their behaviour and their operating system D. Their interests, when they delete their browser cookies and their location None If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? A. Retargeting with a display ad encouraging newsletter sign-up D. Retargeting with a display ad that has a discount coupon B. Redesigning your website C. Creating a Facebook page for your business None Which of the following is a pitfall when using social media for business? D. Spending too much time reviewing social media analytics B. Not being present on every social media platform A. 2-way conversation with customers C. Not having the resources to respond to comments and questions in a timely manner None Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. C. 'When' A. 'Why' B. 'How' D. 'Who' None Analytics can give you immediate valuable information about which type of customers? C. Previous and future customers A. Previous and current customers D. Offline and online customers B. Current and future customers None When considering how mobile users will search for your business, which types of keywords should you focus on? C. Longer keywords and phrases D. Exact match keywords A. Long tail keywords B. Shorter keywords and phrases None Which of the following is a benefit of using relevant ads and landing pages? B. Higher ad positions on the search results page D. Ads that will ensure more purchases A. Increased cost for ad placements C. Higher cost per clicks on your ads None Which of the following page titles would be most suitable for a website page describing a store's return policy? B. [Company Name's] Return Policy D. Company Policies A. How to Send Stuff Back C. Return Policy None What type of information can KPIs provide? C. Financial viability A. Audience segmentation B. Long-term projections D. Board decisions None Q26. Which of the following would be an ideal goal for an SEO plan? A. Increasing social media likes and follows D. Being in first place in SERP for any keyword B. Increasing how many relevant people visit your website C. Showing your website to as many people as possible None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? B. Create an email campaign letting your customers know why you are unique D. Create a press release and distribute it through your channels A. Incorporate it within marketing materials across all channels to help raise customer awareness C. Film a video explaining your unique selling point and send it to employees None What is a web server? A. The customer service representative you can call when you have questions about your website C. A computer connected to the Internet with software that allows it to host all the components of your website B. The answer you get when you search a term on the web D. The device that determines the speed of your mobile connection None A robust social media plan includes which of the following? D. A list of friends who can post on the accounts B. All of your online business goals C. A long-term schedule identifying when to post content A. A list of content that mimics competitor content None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? A. How long people spend on your 'How To Find Us' page D. How many people visiting your site book a room with you C. Whether your funny Tweet goes viral B. Which day of the week is most popular for bookings None Fill in the blank: The ads on search engines are usually made up of ________. C. Text A. Audio D. Images B. Video None Which of the following is the easiest way for visitors to learn about a business while visiting a website? A. Getting a free 'taster' of one of your products when they sign up to receive emails B. Listening to an audio file that auto plays whenever someone visits your site C. Browsing your product pages and reviewing the Frequently Asked Questions page D. Reading the terms and conditions for your products on your site None What should your search ad have in order to promote more clicks? D. A social media link C. A close-up photo B. A catchy headline A. A call to action None Time's upTime is Up!