Digital Marketing April 6, 2020 17 Share Facebook Pinterest WhatsApp Linkedin Email Start your test What should a business do first, when considering going into a new market? A. Hire an agency to translate its website into the local language C. Determine its ability to deliver products and review all tax and legal information B. Open a new office in the capital city D. Invest in major ad campaigns to raise brand awareness Fill in the blank: Short strings of specific keywords with low search volume are called ___________. A. Long-hair keywords B. Long-tail keywords D. Top-tail keywords C. High-relevance keywords Which of the following is primarily meant to target new customers online? A. Email marketing C. Retargeting advertising D. Search advertising B. Print advertising If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? D. Retargeting with a display ad that has a discount coupon B. Redesigning your website C. Creating a Facebook page for your business A. Retargeting with a display ad encouraging newsletter sign-up Which of the following statements is true when it comes to running email campaigns for a business? A. There's no need to use sponsored ads within your email marketing B. There's no need for analytics when it comes to email marketing C. You need to include personal contact details D. You can use any imagery, despite copyright Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? C. Increasing print and billboard advertising A. Sending flyers with your web address to customers D. Building a team of digital advertising experts B. Creating a business listing in online local directories Which of the following is a benefit of using spreadsheets? C. Valuable customer and market insights can be delivered quickly A. Vast quantities of data can be stored, sorted and analysed quickly D. Spreadsheets are the only way to collect data and extrapolate results B. Data can only be accessed when all users are online Which of the following is an example of a social media goal? D. Mimic your competition's approach A. Acquire genuine reviews on products B. Drive more traffic to your store C. Develop one-way communication with customers Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? D. The site does not include any videos so it loads quickly A. The business has a mobile app instead of a website B. The site includes business phone numbers C. The site works on different mobile devices Which section of Google Analytics can tell you whether visitors have found your website via social media? B. Acquisition C. Behaviour A. Site search D. Search Console Most web analytics tools can tell you what information about the user? C. Their location, type of device they're using and contact details B. Their location, type of device they're using and pages visited A. Their contact details, their behaviour and their operating system D. Their interests, when they delete their browser cookies and their location When selling to people in different countries, what payment form should you consider using if you aren't already? B. Credit cards C. Paypal or Worldpay D. Bank transfers A. Debit cards If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? D. How many people visiting your site book a room with you B. Which day of the week is most popular for bookings A. How long people spend on your 'How To Find Us' page C. Whether your funny Tweet goes viral Which three pieces of information are essential to include first in your local directory listing? A. Business address, website, telephone numbers D. Business name, email address, website C. Website, telephone numbers, email address B. Business name, business address, telephone numbers Which type of data relates to a metric that can be represented with a number? A. Quantitative C. Holistic D. Customer B. Qualitative Analytics can give you immediate valuable information about which type of customers? C. Previous and future customers B. Current and future customers D. Offline and online customers A. Previous and current customers What should you consider when developing your website content? D. Whether the content will go viral or not A. What your customers are looking for C. Your brand values B. Your latest promotions and discounts When looking to attract a local audience, why it is important to optimise your website and content for mobile users? B. Because mobiles will replace desktop computers C. Because all online users browse on mobile devices these days D. Because marketing for mobile is more cost effective A. Because local users tend to use their mobile devices when they're out of the house What can conversion tracking in search help you measure? D. How many customers your ad has converted into brand ambassadors A. How many transactions are completed on your site overall C. How many people visiting your site from a search ad end up completing a purchase B. How many people click on your SEM ad and end up browsing your site What does responsive design mean? C. Your customers can provide feedback on the design of your site B. Your website will adapt to suit whichever device it is being viewed on D. Your website will respond to clicks faster A. Your visitors can manually adjust the size of your website When considering how mobile users will search for your business, which types of keywords should you focus on? C. Longer keywords and phrases D. Exact match keywords B. Shorter keywords and phrases A. Long tail keywords Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? B. Keyword planning tools A. Translation software D. A range of search ads in different countries C. Interviews with people from that country Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. C. Menu bar D. Breadcrumb A. Hyperlink B. Return link Which of the following is a common feature of email marketing platforms? C. A feature allowing users to unsubscribe from your emails A. Personalised, custom templates B. A free list of email addresses you can target D. Automation of your search ad campaigns Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. D. 'Who' B. 'How' C. 'When' A. 'Why' Time is Up! Time's up Rate This Post![Total: 0 Average: 0]
