Digital Marketing Start your test Fill in the blank: Short strings of specific keywords with low search volume are called ___________. B. Long-tail keywords C. High-relevance keywords D. Top-tail keywords A. Long-hair keywords None Which of the following is a benefit of using relevant ads and landing pages? D. Ads that will ensure more purchases B. Higher ad positions on the search results page C. Higher cost per clicks on your ads A. Increased cost for ad placements None Most web analytics tools can tell you what information about the user? D. Their interests, when they delete their browser cookies and their location B. Their location, type of device they're using and pages visited C. Their location, type of device they're using and contact details A. Their contact details, their behaviour and their operating system None What technology do search engines use to 'crawl' websites? D. Bots C. Automatons B. Interns A. Androids None Which of the following factors help search engines determine if your business is local? B. Location details on the website, list of shops local to you and a contact form C. Quality content, list of local suppliers and location details A. Location details on the website, quality content and how mobile friendly the website is D. Location GPS tags on photos, quality content and how mobile friendly the website is None Which of the following statements is true when it comes to developing a web presence for a business? D. All businesses must have a website to sell products C. Mobile apps enable your customers to purchase your products without being on your website B. Building a new website requires a large budget A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app None Which of the following is a sign that customers are having trouble using a particular device to make purchases? B. A specific product is not selling much compared to your other products C. You get a lot of questions about your return policy D. People are having trouble using a promo code for a current sale A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile None Which of the following factors should you consider when optimising your website for search engines? A. Colour scheme C. Inspiring business name B. Recycled content D. Site popularity None How can you improve a business's visibility to people located near you geographically? C. Ensure you have good analytics on your website D. Make sure your phone number, address and business hours are easy to find B. Offer free phone support during business hours A. Translate your website into at least two more languages None In an SEM auction, your Quality Score is based on which aspect of your ad? C. Width A. Bid B. Relevance D. Length None Analytics can give you immediate valuable information about which type of customers? A. Previous and current customers D. Offline and online customers B. Current and future customers C. Previous and future customers None Which of the following can be used to target an audience when using some social media ads? D. People's relationship status A. People's names B. People's address C. People's pet names None What can conversion tracking in search help you measure? C. How many people visiting your site from a search ad end up completing a purchase A. How many transactions are completed on your site overall D. How many customers your ad has converted into brand ambassadors B. How many people click on your SEM ad and end up browsing your site None Fill in the blank: Website analytics can tell you _____________. A. What time of day your website gets the most traffic B. How many mentions or likes you get on social media D. The email addresses of visitors to your landing pages C. How well your competitor's ad campaigns are doing None Which of the following can help you gain visibility in search engines? B. Including your address on your Twitter account D. Adding a list of shops local to you on your website A. Adding relevant content that highlights the location of your business C. Optimising your site for desktop devices only None Which of the following will you need to start an email marketing programme? B. A 'Contact Us' form D. A set budget A. A collection of email templates C. A way to collect people's email addresses None Fill in the blank: Spending money on search advertising influences how your website appears in ___________. B. The search results page C. Business directories A. Organic search results D. Display advertising networks None When it comes to search ads, which description best describes 'negative keywords'? C. Keywords that are excluded from a campaign A. Keywords with no association to your site D. Keywords that are typed incorrectly B. Keywords with a poor search volume None What is the best way to translate the content on your website for a new market? A. Google translate C. Translation software B. Native speakers D. Language guide None Which of the following is a benefit of registering your business in online local listings? A. Discounted pricing on your search advertising campaigns C. More mentions on social media platforms D. Guaranteed sales to local customers B. Increased likelihood of being discovered through search engines None What does responsive design mean? B. Your website will adapt to suit whichever device it is being viewed on A. Your visitors can manually adjust the size of your website C. Your customers can provide feedback on the design of your site D. Your website will respond to clicks faster None Which type of data relates to a metric that can be represented with a number? C. Holistic D. Customer A. Quantitative B. Qualitative None What makes the data cycle useful? C. It provides information about what users like about your website B. It helps you evaluate your competition A. It helps you make the most of the data collected from marketing activities D. It presents collected data in a visually appealing way None Fill in the blank: Businesses should focus on social media platforms with _______. C. A relevant audience A. The biggest reputation D. The most users B. The most expected engagement None If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? D. Heat map B. Pie chart A. Bar chart C. Table None Time's upTime is Up!
