Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Which of the following is an advantage of e-commerce?

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

What can conversion tracking in search help you measure?

Which of the following factors should you consider when optimising your website for search engines?

Which of the following can help a search engine understand what your page is about?

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

Which of the following statements is true when describing how retargeting ads work?

What does responsive design mean?

Analytics can give you immediate valuable information about which type of customers?

Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

Which of the following is an example of a social media goal?

Which of the following page titles would be most suitable for a website page describing a store's return policy?

What can a business use to send messages to users who have already downloaded their app?

What is an example of product merchandising?

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Which of the following can be used to target an audience when using some social media ads?

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

Which three pieces of information are essential to include first in your local directory listing?

Which section of Google Analytics can tell you whether visitors have found your website via social media?

What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'

What is the best way to put your social content in front of people who don't already follow you?

Which of the following is the easiest way for visitors to learn about a business while visiting a website?