Digital Marketing Start your test What should be the first step of a structured SEO plan? A. Identifying your ad budget C. Setting up your presence on social media sites D. Keyword research B. Buying an analytics software None Which type of data relates to a metric that can be represented with a number? C. Holistic A. Quantitative D. Customer B. Qualitative None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? A. How long people spend on your 'How To Find Us' page D. How many people visiting your site book a room with you C. Whether your funny Tweet goes viral B. Which day of the week is most popular for bookings None Which of the following can help a search engine understand what your page is about? B. The number of images used D. The title tag C. The total number of words A. The date it was published None When considering how mobile users will search for your business, which types of keywords should you focus on? D. Exact match keywords B. Shorter keywords and phrases A. Long tail keywords C. Longer keywords and phrases None If the open rate of your emails seems low, which of the following could help you fix that? C. Send your emails to more contacts B. Change the colour of the buttons inside your email A. Redesign your website D. Adjust the subject line of your email None Which of the following will you need to start an email marketing programme? B. A 'Contact Us' form A. A collection of email templates C. A way to collect people's email addresses D. A set budget None Which of the following is a benefit of registering your business in online local listings? B. Increased likelihood of being discovered through search engines C. More mentions on social media platforms D. Guaranteed sales to local customers A. Discounted pricing on your search advertising campaigns None What should you consider when developing your website content? A. What your customers are looking for D. Whether the content will go viral or not B. Your latest promotions and discounts C. Your brand values None How can you improve a business's visibility to people located near you geographically? D. Make sure your phone number, address and business hours are easy to find C. Ensure you have good analytics on your website B. Offer free phone support during business hours A. Translate your website into at least two more languages None Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. D. Creativity, planning and high-quality equipment C. Creativity, planning and any budget A. An agency, professional crew and equipment B. Creativity, lots of experience and a large budget None When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? D. Shorten your website content C. Create a mobile app A. Redesign your website colour scheme B. Optimise your site None The increased use of the Internet presents a lot of potential for which types of businesses? C. International businesses B. Small business owners A. All businesses D. Local businesses None Which of these is an important factor in the paid search auction system? D. How relevant your ads are C. How long your business has been around B. How cool your logo is A. How famous your brand name is None When looking to attract a local audience, why it is important to optimise your website and content for mobile users? C. Because all online users browse on mobile devices these days A. Because local users tend to use their mobile devices when they're out of the house B. Because mobiles will replace desktop computers D. Because marketing for mobile is more cost effective None Analytics can give you immediate valuable information about which type of customers? D. Offline and online customers C. Previous and future customers B. Current and future customers A. Previous and current customers None Which of the following is a good way to get other websites to link to your site? C. Building relationships with similar sites A. Keep linking to them until they link to you B. Send them emails until they link to you D. Use as many relevant keywords on the page you'd like them to link to None Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? B. The legal and tax considerations in that market D. Which couriers offer the cheapest services for global shipping C. Which social channels are popular in that market A. What times of the day international shoppers are online None What is a web server? A. The customer service representative you can call when you have questions about your website C. A computer connected to the Internet with software that allows it to host all the components of your website B. The answer you get when you search a term on the web D. The device that determines the speed of your mobile connection None Which of the following is an example of a local search? C. "local bicycle shop" B. "bike shop in UK" A. "bike shop near me" D. "bike shops" None Which of the following statements is true when it comes to developing a web presence for a business? D. All businesses must have a website to sell products C. Mobile apps enable your customers to purchase your products without being on your website B. Building a new website requires a large budget A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app None Which three pieces of information are essential to include first in your local directory listing? C. Website, telephone numbers, email address A. Business address, website, telephone numbers B. Business name, business address, telephone numbers D. Business name, email address, website None Which of the following best describes why approaches to writing need to be adapted for online content? C. Online readers only like to engage with long-form pieces of content B. Certain blogging platforms have a limit on the word count you can publish A. Online readers have a reduced attention span, due to being flooded with information D. Online audiences are typically younger, so the language used needs to reflect this None In what way can display advertising be effective? B. It guarantees increased sales C. It drives traffic to your website D. It improves your ranking in search engines A. It guarantees more visitors to your site None When making video content for your display ads, what is most important to ensure? A. Videos are entertaining, long and include a CTA C. Videos are relevant, long and include a URL D. Videos are short, informative and include a phone number B. Videos are relevant, short and include a CTA None Time's upTime is Up!