WHAT IS ENTREPRENEURSHIP?
Definiton and Concept of Entrepreneurship

ENTREPRENEURSHIP
DEFINITION AND CONCEPT OF ENTREPRENEURSHIP
کاروباری صلاحیت کی تعریف اور تصور
Introduction:
The word “entrepreneurship” originates from the French word “entreprendre” which is a combination of two words. i.e. entre and prendre. Entre means “between” and prendre means “to take”. Originally, it refers to someone who undertakes a business project.https://www.entertostudy.com/2189-2/
Entrepreneurship is the process of creating, developing and managing a new business with the goal of making profit. The core of entrepreneurship revolves involves coming up with a new idea, taking risks, organizing resources like money, people, and materials, and turning that idea into a successful business. Initially, entrepreneurship can start small — from a corner coffee shop to an online store run out of your bedroom.—helping people, the economy, and the future. In simple words:
“Entrepreneurship is the process of turning an idea into a business and making it grow.”
لفظ “Entrepreneurship“ کی اصل فرانسیسی زبان کے لفظ “entreprendre“ سے ہے، جو دو الفاظ کے مجموعے پر مشتمل ہے entre اور prendre۔ Entre کا مطلب ہے “درمیان” اور prendre کا مطلب ہے “لینا”۔یہ لفظ ابتدائی طور پر ایسے شخص کے لیے استعمال ہوتا تھا جو کوئی کاروباری منصوبہ شروع کرتا ہے۔
کاروباری صلاحیت ( کاروباری مہارت یا کاروباری قیادت) منافع کمانے کے مقصد کے ساتھ ایک نئے کاروبار کی تخلیق، ترقی اور انتظام کرنے کا عمل ہے۔ انٹرپرینیورشپ کا بنیادی مقصد ایک نئے آئیڈیا کے ساتھ آنا، خطرات مول لینا، پیسے، لوگوں اور مواد جیسے وسائل کو منظم کرنا اور اس آئیڈیا کو ایک کامیاب کاروبار میں تبدیل کرنا شامل ہے۔ ابتدائی طورپر، انٹرپرینیورشپ چھوٹی شروعات کر سکتی ہے — ایک کونے کی کافی شاپ سے لے کر آپ کے سونے کے کمرے سے باہر آن لائن اسٹور تک۔ لوگوں، معیشت اور مستقبل کی مدد کرتے ہیں۔ سادہ الفاظ میں:
“کاروباری صلاحیت ایک خیال کو کاروبار میں بدلنے اور اسے بڑھانے کا عمل ہے۔“
TABLE OF CONTENTS
| Sr. # | UNIT NUMBER & CONTENTS | Page # | |
| 1 | 1. INTRODUCTION TO Entrepreneurship | ||
| 1.1 Definition and Concept of Entrepreneurship | 1 | ||
| 1.2 Why to Become an Entrepreneurship | 12 | ||
| 1.3 Entrepreneurial Process | 15 | ||
| 1.4 Role of Entrepreneurship in Economic Development | 19 | ||
| 2 | 2. ENTREPRENEURIAL SKILLS | ||
| 2.1 Characteristics and Qualities of Successful Entrpreneurs (Including Stories of Success and Failures) | 29 | ||
| 2.2 Areas of Essential Entrepreneurial Skills and Abilities Such as Creative and Critical Thinking Innovation and Risk Taking | 41 | ||
| 3 | 3. OPPORTUNITY RECOGNITION AND IDEA GENERATION | ||
| 3.1 Opportunity Identification, Evalution and Exploitation | 49 | ||
| 3.2 Innovative Ideas Genertion Techniqies for Entrepreneurial Ventures | 57 | ||
| 4 | 4. MARKETING AND SALE | ||
| 4.1 Four P’s of Marketing | 66 | ||
| 4.2 Developing a Marketing Strategy | 70 | ||
| 4.3 Branding | 74 | ||
| 5 | 5. FINANCIAL LITERACY | ||
| 5.1 Basic Concepts of Income, Savings and Investments | 81 | ||
| 5.2 Basic concepts of Assets, Liabilities and Equity | 97 | ||
| 5.3 Basic concepts of Revenue and Expenses | 111 | ||
| 5.4 Overview of Cash-Flows | 123 | ||
| 5.5 Overview of Banking Products Including Islamic Modes of Financing | 134 | ||
| 5.6 Sources of Funding for Startups (Angel Financing, Debt Financing, Equity Financing | 151 | ||
| 6 | 6. TEAM BUILDING FOR STARTUPS | ||
| 6.1 Characteristics and Features of Effective Teams | 153 | ||
| 6.2 Team Building and Effective Leadership for Startups | 158
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| 7 | 7. REGULATORY REQUIREMENTS TO ESTABLISH ENTERPRISES IN PAKISTAN | ||
| 7.1 Types of Enterprises (sole proprietorship; partnership; private limited companies etc.) | 174 | ||
| 7.2 Intellectual property rights and protection | 180 | ||
| 7.3 Regulatory requirements to register an enterprise in Pakistan, with special emphasis on exports firms | 194 | ||
| 7.4 Taxation and financial reporting obligation | 205 | ||
| 8 | Al-Falah Model Question Papers | 217 | |
| 9 | References | 220 | |











