Digital Marketing Start your test What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' B. Demographics C. Audience segmentation D. Group dynamics A. Marketing channels None Which of the following can help a search engine understand what your page is about? B. The number of images used A. The date it was published C. The total number of words D. The title tag None Fill in the blank: Website analytics can tell you _____________. A. What time of day your website gets the most traffic D. The email addresses of visitors to your landing pages B. How many mentions or likes you get on social media C. How well your competitor's ad campaigns are doing None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? B. Bid value D. Average number of visitors to the company's website A. Social media following C. Domain authority None What is the best way to translate the content on your website for a new market? D. Language guide A. Google translate B. Native speakers C. Translation software None Which of the following is true when purchasing ad placements on an advertising network? C. The network provides names of the people who click your ad D. The network will continue to show your ad for 7 days once your budget has expired A. You always need to contact the owner of the website to buy ads on their page B. The network provides data on the click-through-rate None Which of the following is an example of a 'call to action' on a website? B. A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address D. A hotline phone number that helps users complete their purchases C. An icon button that takes the customer to your social media accounts A. A list of phone numbers customers can use to get in contact with you None When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? D. Less video content B. Performance and usability C. Usability and short content A. Short content and fewer images None Which of the following is an example of a social media goal? B. Drive more traffic to your store A. Acquire genuine reviews on products D. Mimic your competition's approach C. Develop one-way communication with customers None If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? C. Table A. Bar chart B. Pie chart D. Heat map None What does responsive design mean? A. Your visitors can manually adjust the size of your website D. Your website will respond to clicks faster B. Your website will adapt to suit whichever device it is being viewed on C. Your customers can provide feedback on the design of your site None What are 'highlighting key dates' and 'considering multiple channels' best practices of? C. Segmenting your audience A. Creating a content calendar D. Identifying social media influencers B. Designing illustrations to support content None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? C. The cost of creating the ad B. The cost of each ad you publish A. The number of sales you make from the ad D. A prediction of sales you can make from your ad None What should be the first step of a structured SEO plan? D. Keyword research C. Setting up your presence on social media sites B. Buying an analytics software A. Identifying your ad budget None If you own a film blog, which type of customer can you expect to reach with display advertising? B. People who haven't read your blog before but are interested in your subject D. Only people interested in films and movies A. People who use ad-blockers and are interested in your subject C. Only people who have read your blog previously None Which of the following will you need to start an email marketing programme? D. A set budget C. A way to collect people's email addresses B. A 'Contact Us' form A. A collection of email templates None Which of the following can be used to target an audience when using some social media ads? D. People's relationship status C. People's pet names A. People's names B. People's address None Which of the following is a pitfall when using social media for business? B. Not being present on every social media platform A. 2-way conversation with customers D. Spending too much time reviewing social media analytics C. Not having the resources to respond to comments and questions in a timely manner None How can you take advantage of video for your product/services without actually making a video? D. Share other people's videos A. This isn't possible C. Use images with a call to action instead B. Advertise on other people's videos None What is the best way to put your social content in front of people who don't already follow you? C. Use paid promotion to reach new audiences B. Ask people to share your content to their networks D. Put links to your social on your website A. Increase your email marketing campaigns None Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. B. Tweak the ad's copy and analyse the results D. Delete the ad and try again C. Hire a professional ad agency A. Try a different search engine None Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. D. Creativity, planning and high-quality equipment B. Creativity, lots of experience and a large budget C. Creativity, planning and any budget A. An agency, professional crew and equipment None Which of the following statements is true when describing how retargeting ads work? A. Retargeting ads are visible to people who haven't been on your website yet B. Once a user visits your site, the code drops an anonymous browser cookie D. Retargeting will always drive customers to your site C. Once your customer purchases, you cannot turn off the retargeting ad None Which section of Google Analytics can tell you whether visitors have found your website via social media? A. Site search D. Search Console C. Behaviour B. Acquisition None Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. B. 'How' C. 'When' D. 'Who' A. 'Why' None Time's upTime is Up!
