Digital Marketing Start your test Which of the following is primarily meant to target new customers online? A. Email marketing B. Print advertising C. Retargeting advertising D. Search advertising None To an owner or administrator, what is a functional benefit of having an online store? C. It provides a quicker checkout process than a physical store A. It collects the addresses of your online store visitors B. It provides a backend system with order management D. It allows you to feature more sales and discounts than a physical store None Which of the following is a sign that customers are having trouble using a particular device to make purchases? D. People are having trouble using a promo code for a current sale A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile C. You get a lot of questions about your return policy B. A specific product is not selling much compared to your other products None Why is optimising customer touchpoints online beneficial for businesses? B. It gives businesses the opportunity to save money on online advertising A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility D. It gives businesses an opportunity to collect more data from potential customers C. It provides customers with value every time they come into contact with a brand, helping build trust None What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? D. Internal payment processing C. External payment processing A. Second-party payment processing B. Third-party payment processing None Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? D. Building a team of digital advertising experts B. Creating a business listing in online local directories A. Sending flyers with your web address to customers C. Increasing print and billboard advertising None Which of these is a good practice to keep in mind when sending emails to your contacts? C. Include enough content in the email so there is no need for them to click away to read further elsewhere A. Run an A/B test on your subject line to determine which one works best D. Only include a call to action on the landing page you're linking to in the email B. Send the same generic and simple message to your entire contact database None Which of the following is an example of a 'call to action' on a website? D. A hotline phone number that helps users complete their purchases C. An icon button that takes the customer to your social media accounts A. A list of phone numbers customers can use to get in contact with you B. A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address None What is the purpose of the 'See, Think, Do, Care' framework? C. To help a business reach a global audience B. To help a business understand the customer journey online D. To give insight into specific customer groups A. To help determine a marketing strategy None When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do? A. Consider removing the video from the platform C. Consider updating your preview images, video titles or descriptions D. Consider asking people to watch the whole video in the description B. Consider re-shooting your video based on comments None Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'. C. Surprise A. Humour D. Educate B. Please None Which of the following can help you gain visibility in search engines? B. Including your address on your Twitter account A. Adding relevant content that highlights the location of your business D. Adding a list of shops local to you on your website C. Optimising your site for desktop devices only None What is a key benefit of having an online presence for a business? D. Being able to offer new customers promotional discounts B. Being visible when people search for a business like yours A. The ability to sell products directly to customers through social media C. Sending users emails to update them on new products None How can you take advantage of video for your product/services without actually making a video? D. Share other people's videos B. Advertise on other people's videos C. Use images with a call to action instead A. This isn't possible None Which of the following is true when purchasing ad placements on an advertising network? D. The network will continue to show your ad for 7 days once your budget has expired C. The network provides names of the people who click your ad B. The network provides data on the click-through-rate A. You always need to contact the owner of the website to buy ads on their page None What can using video as part of your online presence help you create? D. An online following and fanbase B. A channel to engage with customers A. Content that will go viral C. A variety of different brand perceptions None What can a business use to send messages to users who have already downloaded their app? A. Text messages C. Push notifications D. Email notifications B. Pull notifications None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? B. Bid value D. Average number of visitors to the company's website A. Social media following C. Domain authority None Which of these can Google Search Console help you to do? D. It helps you run A/B tests on your home page B. It helps you optimise your Google My Business listing C. It helps you understand which keywords people are searching for on Google A. It helps you increase your social media following None In what way can display advertising be effective? B. It guarantees increased sales C. It drives traffic to your website A. It guarantees more visitors to your site D. It improves your ranking in search engines None Which of the following is a benefit of using relevant ads and landing pages? C. Higher cost per clicks on your ads A. Increased cost for ad placements D. Ads that will ensure more purchases B. Higher ad positions on the search results page None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? D. How many people visiting your site book a room with you A. How long people spend on your 'How To Find Us' page C. Whether your funny Tweet goes viral B. Which day of the week is most popular for bookings None Analytics can give you immediate valuable information about which type of customers? D. Offline and online customers A. Previous and current customers C. Previous and future customers B. Current and future customers None When setting up display advertising campaigns, who can you target? B. People who speak different languages A. People with specific names C. People who already own specific products D. People with a specific address None When selling to people in different countries, what payment form should you consider using if you aren't already? B. Credit cards A. Debit cards D. Bank transfers C. Paypal or Worldpay None Time's upTime is Up!
