Digital Marketing Start your test Which of the following is the easiest way for visitors to learn about a business while visiting a website? D. Reading the terms and conditions for your products on your site A. Getting a free 'taster' of one of your products when they sign up to receive emails C. Browsing your product pages and reviewing the Frequently Asked Questions page B. Listening to an audio file that auto plays whenever someone visits your site None Which of these can Google Search Console help you to do? A. It helps you increase your social media following C. It helps you understand which keywords people are searching for on Google B. It helps you optimise your Google My Business listing D. It helps you run A/B tests on your home page None Which of the following statements is true when it comes to developing a web presence for a business? B. Building a new website requires a large budget D. All businesses must have a website to sell products A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app C. Mobile apps enable your customers to purchase your products without being on your website None If the open rate of your emails seems low, which of the following could help you fix that? C. Send your emails to more contacts B. Change the colour of the buttons inside your email A. Redesign your website D. Adjust the subject line of your email None Which three pieces of information are essential to include first in your local directory listing? A. Business address, website, telephone numbers B. Business name, business address, telephone numbers C. Website, telephone numbers, email address D. Business name, email address, website None Which of the following best describes why approaches to writing need to be adapted for online content? B. Certain blogging platforms have a limit on the word count you can publish D. Online audiences are typically younger, so the language used needs to reflect this C. Online readers only like to engage with long-form pieces of content A. Online readers have a reduced attention span, due to being flooded with information None Which of the following page titles would be most suitable for a website page describing a store's return policy? B. [Company Name's] Return Policy D. Company Policies C. Return Policy A. How to Send Stuff Back None Which of the following can help you gain visibility in search engines? B. Including your address on your Twitter account C. Optimising your site for desktop devices only A. Adding relevant content that highlights the location of your business D. Adding a list of shops local to you on your website None When making video content for your display ads, what is most important to ensure? C. Videos are relevant, long and include a URL D. Videos are short, informative and include a phone number A. Videos are entertaining, long and include a CTA B. Videos are relevant, short and include a CTA None What can conversion tracking in search help you measure? D. How many customers your ad has converted into brand ambassadors C. How many people visiting your site from a search ad end up completing a purchase A. How many transactions are completed on your site overall B. How many people click on your SEM ad and end up browsing your site None When adapting your website for customers who speak a different language, what should you do? A. Have a 'translate' button that pulls a translation from an external provider B. Translate your content with consideration to particular words and phrases D. Localize the name of the business owners C. Translate your content directly, word for word None Fill in the blank: Businesses should focus on social media platforms with _______. B. The most expected engagement C. A relevant audience D. The most users A. The biggest reputation None What is a key benefit of having an online presence for a business? C. Sending users emails to update them on new products D. Being able to offer new customers promotional discounts A. The ability to sell products directly to customers through social media B. Being visible when people search for a business like yours None How can you take advantage of video for your product/services without actually making a video? D. Share other people's videos B. Advertise on other people's videos C. Use images with a call to action instead A. This isn't possible None In an SEM auction, your Quality Score is based on which aspect of your ad? B. Relevance A. Bid D. Length C. Width None Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? D. Which couriers offer the cheapest services for global shipping B. The legal and tax considerations in that market A. What times of the day international shoppers are online C. Which social channels are popular in that market None Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? C. The site works on different mobile devices D. The site does not include any videos so it loads quickly A. The business has a mobile app instead of a website B. The site includes business phone numbers None What should be the first step of a structured SEO plan? B. Buying an analytics software D. Keyword research C. Setting up your presence on social media sites A. Identifying your ad budget None Why is optimising customer touchpoints online beneficial for businesses? C. It provides customers with value every time they come into contact with a brand, helping build trust B. It gives businesses the opportunity to save money on online advertising A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility D. It gives businesses an opportunity to collect more data from potential customers None Which of the following is a common feature of email marketing platforms? D. Automation of your search ad campaigns A. Personalised, custom templates C. A feature allowing users to unsubscribe from your emails B. A free list of email addresses you can target None Which of the following statements is true when describing how retargeting ads work? A. Retargeting ads are visible to people who haven't been on your website yet B. Once a user visits your site, the code drops an anonymous browser cookie D. Retargeting will always drive customers to your site C. Once your customer purchases, you cannot turn off the retargeting ad None Which of the following will you need to start an email marketing programme? B. A 'Contact Us' form D. A set budget C. A way to collect people's email addresses A. A collection of email templates None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? D. Average number of visitors to the company's website B. Bid value C. Domain authority A. Social media following None Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'. A. Humour D. Educate C. Surprise B. Please None When expanding a business internationally, which of the following is most important to provide on your website? B. Time and dates written in the local format C. Exchange rate information D. Free giveaways for local customers A. Products and delivery details in the correct currency None Time's upTime is Up!
