Digital Marketing Start your test What is an example of product merchandising? B. Adding a way for customers to filter your products A. Running an ad for your products D. Cross-selling products in the checkout process C. Displaying very specific, featured products on your home page None Which of the following is a common feature of email marketing platforms? D. Automation of your search ad campaigns A. Personalised, custom templates B. A free list of email addresses you can target C. A feature allowing users to unsubscribe from your emails None Which of the following is the easiest way for visitors to learn about a business while visiting a website? D. Reading the terms and conditions for your products on your site B. Listening to an audio file that auto plays whenever someone visits your site A. Getting a free 'taster' of one of your products when they sign up to receive emails C. Browsing your product pages and reviewing the Frequently Asked Questions page None Which of the following factors should you consider when optimising your website for search engines? C. Inspiring business name A. Colour scheme D. Site popularity B. Recycled content None Using videos in email marketing and social media is an effective way to do what? D. Lower the cost of developing content B. Engage and grow your audience C. Guarantee sales of your product or service A. Increase word of mouth referrals None What can using video as part of your online presence help you create? A. Content that will go viral D. An online following and fanbase C. A variety of different brand perceptions B. A channel to engage with customers None When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? C. Usability and short content D. Less video content B. Performance and usability A. Short content and fewer images None What is a web server? B. The answer you get when you search a term on the web C. A computer connected to the Internet with software that allows it to host all the components of your website A. The customer service representative you can call when you have questions about your website D. The device that determines the speed of your mobile connection None When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? C. Create a mobile app D. Shorten your website content B. Optimise your site A. Redesign your website colour scheme None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? A. The number of sales you make from the ad D. A prediction of sales you can make from your ad B. The cost of each ad you publish C. The cost of creating the ad None What would be beneficial to include on a product description page? C. Reviews of the product B. Links to other suppliers A. Previous versions of the product D. Price comparisons None Which of the following is an example of a local search? D. "bike shops" A. "bike shop near me" C. "local bicycle shop" B. "bike shop in UK" None Which of these is an important factor in the paid search auction system? D. How relevant your ads are B. How cool your logo is A. How famous your brand name is C. How long your business has been around None Which of the following metrics could help you understand which blog post is resonating the most with your audience? B. Page views A. Session duration D. Unique page views C. Referral traffic None Which of the following is something you'll probably want to exclude from your website? C. Special offers B. A lot of deep scientific information and detailed statistics D. Certifications to show you're qualified to provide a service A. Prices None If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? C. Creating a Facebook page for your business A. Retargeting with a display ad encouraging newsletter sign-up B. Redesigning your website D. Retargeting with a display ad that has a discount coupon None What should you consider when developing your website content? A. What your customers are looking for D. Whether the content will go viral or not C. Your brand values B. Your latest promotions and discounts None Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. C. Creativity, planning and any budget D. Creativity, planning and high-quality equipment B. Creativity, lots of experience and a large budget A. An agency, professional crew and equipment None Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? C. Increasing print and billboard advertising A. Sending flyers with your web address to customers D. Building a team of digital advertising experts B. Creating a business listing in online local directories None What are 'highlighting key dates' and 'considering multiple channels' best practices of? A. Creating a content calendar C. Segmenting your audience B. Designing illustrations to support content D. Identifying social media influencers None When incorporating videos into a digital strategy, which of the following tactics provides value to customers? B. Publishing a how-to video on their website A. Setting up live streams of the business's physical shop on their website D. Sharing personal vlogs C. Producing sale campaign videos None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? B. Which day of the week is most popular for bookings A. How long people spend on your 'How To Find Us' page C. Whether your funny Tweet goes viral D. How many people visiting your site book a room with you None What does responsive design mean? D. Your website will respond to clicks faster C. Your customers can provide feedback on the design of your site A. Your visitors can manually adjust the size of your website B. Your website will adapt to suit whichever device it is being viewed on None A robust social media plan includes which of the following? B. All of your online business goals D. A list of friends who can post on the accounts C. A long-term schedule identifying when to post content A. A list of content that mimics competitor content None When using search engine marketing, where can your ads appear? D. On websites and social media C. On search engines and websites B. Only on websites A. Only on search engines None Time's upTime is Up!
