Digital Marketing Start your test What can using video as part of your online presence help you create? D. An online following and fanbase C. A variety of different brand perceptions A. Content that will go viral B. A channel to engage with customers None Fill in the blank: Spending money on search advertising influences how your website appears in ___________. A. Organic search results D. Display advertising networks C. Business directories B. The search results page None Which of the following is a benefit of registering your business in online local listings? B. Increased likelihood of being discovered through search engines D. Guaranteed sales to local customers C. More mentions on social media platforms A. Discounted pricing on your search advertising campaigns None How can you improve a business's visibility to people located near you geographically? D. Make sure your phone number, address and business hours are easy to find A. Translate your website into at least two more languages C. Ensure you have good analytics on your website B. Offer free phone support during business hours None What would be beneficial to include on a product description page? C. Reviews of the product B. Links to other suppliers A. Previous versions of the product D. Price comparisons None Which details should you look to include on a business profile page on social media? D. Cost of products and services C. Description of the business B. Link to a local listing site you're on A. Details about the CEO None What makes the data cycle useful? A. It helps you make the most of the data collected from marketing activities C. It provides information about what users like about your website B. It helps you evaluate your competition D. It presents collected data in a visually appealing way None Which of the following can businesses achieve by using social media? C. Meet sales goals B. Build a good reputation with customers A. Attract new audiences D. Increase traffic to their website None Which of the following factors help search engines determine if your business is local? C. Quality content, list of local suppliers and location details A. Location details on the website, quality content and how mobile friendly the website is D. Location GPS tags on photos, quality content and how mobile friendly the website is B. Location details on the website, list of shops local to you and a contact form None Which section of Google Analytics can tell you whether visitors have found your website via social media? C. Behaviour B. Acquisition A. Site search D. Search Console None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' B. Demographics D. Group dynamics C. Audience segmentation A. Marketing channels None Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. B. 'How' A. 'Why' C. 'When' D. 'Who' None Search engine marketing can also be called what? A. Pay-per-click advertising B. Organic advertising D. One-click advertising C. Search box marketing None If you own a film blog, which type of customer can you expect to reach with display advertising? C. Only people who have read your blog previously B. People who haven't read your blog before but are interested in your subject D. Only people interested in films and movies A. People who use ad-blockers and are interested in your subject None What should you consider when developing your website content? A. What your customers are looking for B. Your latest promotions and discounts D. Whether the content will go viral or not C. Your brand values None Which of these is an important factor in the paid search auction system? C. How long your business has been around A. How famous your brand name is B. How cool your logo is D. How relevant your ads are None What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy D. To give insight into specific customer groups B. To help a business understand the customer journey online C. To help a business reach a global audience None Why is optimising customer touchpoints online beneficial for businesses? B. It gives businesses the opportunity to save money on online advertising A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers None What is the first step in creating an online business strategy? D. Aligning goals to the strategy C. Knowing the market A. Identifying business goals B. Understanding what the competition is doing None What should be the first step of a structured SEO plan? A. Identifying your ad budget C. Setting up your presence on social media sites D. Keyword research B. Buying an analytics software None Fill in the blank: Businesses should focus on social media platforms with _______. B. The most expected engagement D. The most users A. The biggest reputation C. A relevant audience None When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? A. Short content and fewer images D. Less video content B. Performance and usability C. Usability and short content None Which of the following is primarily meant to target new customers online? D. Search advertising C. Retargeting advertising A. Email marketing B. Print advertising None When using search engine marketing, where can your ads appear? B. Only on websites D. On websites and social media A. Only on search engines C. On search engines and websites None Which of the following is a common feature of email marketing platforms? D. Automation of your search ad campaigns A. Personalised, custom templates C. A feature allowing users to unsubscribe from your emails B. A free list of email addresses you can target None Time's upTime is Up!
