Digital Marketing Start your test Which of the following can businesses achieve by using social media? A. Attract new audiences B. Build a good reputation with customers C. Meet sales goals D. Increase traffic to their website None Which of the following factors help search engines determine if your business is local? D. Location GPS tags on photos, quality content and how mobile friendly the website is C. Quality content, list of local suppliers and location details B. Location details on the website, list of shops local to you and a contact form A. Location details on the website, quality content and how mobile friendly the website is None Which of the following is a benefit of registering your business in online local listings? A. Discounted pricing on your search advertising campaigns C. More mentions on social media platforms B. Increased likelihood of being discovered through search engines D. Guaranteed sales to local customers None Which of the following statements is true when describing how retargeting ads work? B. Once a user visits your site, the code drops an anonymous browser cookie C. Once your customer purchases, you cannot turn off the retargeting ad D. Retargeting will always drive customers to your site A. Retargeting ads are visible to people who haven't been on your website yet None What does responsive design mean? A. Your visitors can manually adjust the size of your website B. Your website will adapt to suit whichever device it is being viewed on C. Your customers can provide feedback on the design of your site D. Your website will respond to clicks faster None In what way can display advertising be effective? B. It guarantees increased sales A. It guarantees more visitors to your site C. It drives traffic to your website D. It improves your ranking in search engines None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? A. How long people spend on your 'How To Find Us' page C. Whether your funny Tweet goes viral B. Which day of the week is most popular for bookings D. How many people visiting your site book a room with you None Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. A. Exact Match B. Random Match D. Close match C. Direct match None Which of the following is a common feature of email marketing platforms? B. A free list of email addresses you can target D. Automation of your search ad campaigns C. A feature allowing users to unsubscribe from your emails A. Personalised, custom templates None Which of the following page titles would be most suitable for a website page describing a store's return policy? D. Company Policies C. Return Policy A. How to Send Stuff Back B. [Company Name's] Return Policy None How can you improve a business's visibility to people located near you geographically? A. Translate your website into at least two more languages D. Make sure your phone number, address and business hours are easy to find C. Ensure you have good analytics on your website B. Offer free phone support during business hours None Which of the following statements is true when it comes to running email campaigns for a business? D. You can use any imagery, despite copyright B. There's no need for analytics when it comes to email marketing C. You need to include personal contact details A. There's no need to use sponsored ads within your email marketing None Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. A. An agency, professional crew and equipment D. Creativity, planning and high-quality equipment B. Creativity, lots of experience and a large budget C. Creativity, planning and any budget None Why is optimising customer touchpoints online beneficial for businesses? A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility B. It gives businesses the opportunity to save money on online advertising D. It gives businesses an opportunity to collect more data from potential customers C. It provides customers with value every time they come into contact with a brand, helping build trust None Using videos in email marketing and social media is an effective way to do what? C. Guarantee sales of your product or service A. Increase word of mouth referrals D. Lower the cost of developing content B. Engage and grow your audience None What is a web server? B. The answer you get when you search a term on the web C. A computer connected to the Internet with software that allows it to host all the components of your website A. The customer service representative you can call when you have questions about your website D. The device that determines the speed of your mobile connection None A robust social media plan includes which of the following? A. A list of content that mimics competitor content D. A list of friends who can post on the accounts C. A long-term schedule identifying when to post content B. All of your online business goals None Which of the following is an example of a 'call to action' on a website? A. A list of phone numbers customers can use to get in contact with you C. An icon button that takes the customer to your social media accounts B. A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address D. A hotline phone number that helps users complete their purchases None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? A. Social media following B. Bid value C. Domain authority D. Average number of visitors to the company's website None Which of the following is something you'll probably want to exclude from your website? D. Certifications to show you're qualified to provide a service B. A lot of deep scientific information and detailed statistics A. Prices C. Special offers None Which of the following statements is true when it comes to developing a web presence for a business? B. Building a new website requires a large budget C. Mobile apps enable your customers to purchase your products without being on your website A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app D. All businesses must have a website to sell products None Which of the following is a benefit of using spreadsheets? D. Spreadsheets are the only way to collect data and extrapolate results B. Data can only be accessed when all users are online A. Vast quantities of data can be stored, sorted and analysed quickly C. Valuable customer and market insights can be delivered quickly None In an SEM auction, your Quality Score is based on which aspect of your ad? B. Relevance D. Length C. Width A. Bid None Which of the following metrics could help you understand which blog post is resonating the most with your audience? D. Unique page views B. Page views C. Referral traffic A. Session duration None When looking to attract a local audience, why it is important to optimise your website and content for mobile users? C. Because all online users browse on mobile devices these days A. Because local users tend to use their mobile devices when they're out of the house D. Because marketing for mobile is more cost effective B. Because mobiles will replace desktop computers None Time's upTime is Up!
