Digital Marketing Start your test What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? D. Internal payment processing B. Third-party payment processing C. External payment processing A. Second-party payment processing None What can using video as part of your online presence help you create? A. Content that will go viral C. A variety of different brand perceptions D. An online following and fanbase B. A channel to engage with customers None Which of the following can be used to target an audience when using some social media ads? A. People's names B. People's address D. People's relationship status C. People's pet names None Which of the following is a pitfall when using social media for business? B. Not being present on every social media platform D. Spending too much time reviewing social media analytics C. Not having the resources to respond to comments and questions in a timely manner A. 2-way conversation with customers None Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. D. Close match A. Exact Match C. Direct match B. Random Match None Which of the following is a benefit of using spreadsheets? B. Data can only be accessed when all users are online A. Vast quantities of data can be stored, sorted and analysed quickly D. Spreadsheets are the only way to collect data and extrapolate results C. Valuable customer and market insights can be delivered quickly None How can you improve a business's visibility to people located near you geographically? C. Ensure you have good analytics on your website A. Translate your website into at least two more languages D. Make sure your phone number, address and business hours are easy to find B. Offer free phone support during business hours None Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? D. A range of search ads in different countries C. Interviews with people from that country A. Translation software B. Keyword planning tools None Why is optimising customer touchpoints online beneficial for businesses? A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility B. It gives businesses the opportunity to save money on online advertising C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers None Which details should you look to include on a business profile page on social media? B. Link to a local listing site you're on C. Description of the business A. Details about the CEO D. Cost of products and services None Which of the following is an example of a local search? B. "bike shop in UK" A. "bike shop near me" C. "local bicycle shop" D. "bike shops" None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? A. Incorporate it within marketing materials across all channels to help raise customer awareness B. Create an email campaign letting your customers know why you are unique D. Create a press release and distribute it through your channels C. Film a video explaining your unique selling point and send it to employees None Which type of data relates to a metric that can be represented with a number? C. Holistic A. Quantitative D. Customer B. Qualitative None When using search engine marketing, where can your ads appear? B. Only on websites D. On websites and social media C. On search engines and websites A. Only on search engines None What does responsive design mean? C. Your customers can provide feedback on the design of your site B. Your website will adapt to suit whichever device it is being viewed on D. Your website will respond to clicks faster A. Your visitors can manually adjust the size of your website None Which of the following page titles would be most suitable for a website page describing a store's return policy? A. How to Send Stuff Back C. Return Policy B. [Company Name's] Return Policy D. Company Policies None Which of the following will you need to start an email marketing programme? C. A way to collect people's email addresses D. A set budget A. A collection of email templates B. A 'Contact Us' form None Which three pieces of information are essential to include first in your local directory listing? B. Business name, business address, telephone numbers D. Business name, email address, website A. Business address, website, telephone numbers C. Website, telephone numbers, email address None Which of the following is the easiest way for visitors to learn about a business while visiting a website? B. Listening to an audio file that auto plays whenever someone visits your site C. Browsing your product pages and reviewing the Frequently Asked Questions page D. Reading the terms and conditions for your products on your site A. Getting a free 'taster' of one of your products when they sign up to receive emails None Which of the following is a sign that customers are having trouble using a particular device to make purchases? B. A specific product is not selling much compared to your other products A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile D. People are having trouble using a promo code for a current sale C. You get a lot of questions about your return policy None Fill in the blank: Spending money on search advertising influences how your website appears in ___________. A. Organic search results C. Business directories D. Display advertising networks B. The search results page None Fill in the blank: Short strings of specific keywords with low search volume are called ___________. D. Top-tail keywords C. High-relevance keywords A. Long-hair keywords B. Long-tail keywords None Which of these is an important factor in the paid search auction system? D. How relevant your ads are B. How cool your logo is A. How famous your brand name is C. How long your business has been around None When making video content for your display ads, what is most important to ensure? C. Videos are relevant, long and include a URL D. Videos are short, informative and include a phone number B. Videos are relevant, short and include a CTA A. Videos are entertaining, long and include a CTA None Analytics can give you immediate valuable information about which type of customers? B. Current and future customers C. Previous and future customers A. Previous and current customers D. Offline and online customers None Time's upTime is Up!
