Digital Marketing Start your test Which of these is a good practice to keep in mind when sending emails to your contacts? D. Only include a call to action on the landing page you're linking to in the email A. Run an A/B test on your subject line to determine which one works best B. Send the same generic and simple message to your entire contact database C. Include enough content in the email so there is no need for them to click away to read further elsewhere None When making video content for your display ads, what is most important to ensure? A. Videos are entertaining, long and include a CTA B. Videos are relevant, short and include a CTA C. Videos are relevant, long and include a URL D. Videos are short, informative and include a phone number None What type of information can KPIs provide? C. Financial viability B. Long-term projections A. Audience segmentation D. Board decisions None Fill in the blank: The ads on search engines are usually made up of ________. B. Video A. Audio C. Text D. Images None What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? A. Second-party payment processing B. Third-party payment processing C. External payment processing D. Internal payment processing None Which of the following is the easiest way for visitors to learn about a business while visiting a website? C. Browsing your product pages and reviewing the Frequently Asked Questions page B. Listening to an audio file that auto plays whenever someone visits your site A. Getting a free 'taster' of one of your products when they sign up to receive emails D. Reading the terms and conditions for your products on your site None What can using video as part of your online presence help you create? C. A variety of different brand perceptions B. A channel to engage with customers D. An online following and fanbase A. Content that will go viral None Which three pieces of information are essential to include first in your local directory listing? A. Business address, website, telephone numbers B. Business name, business address, telephone numbers C. Website, telephone numbers, email address D. Business name, email address, website None What is the first step in creating an online business strategy? C. Knowing the market B. Understanding what the competition is doing A. Identifying business goals D. Aligning goals to the strategy None When looking to attract a local audience, why it is important to optimise your website and content for mobile users? C. Because all online users browse on mobile devices these days A. Because local users tend to use their mobile devices when they're out of the house B. Because mobiles will replace desktop computers D. Because marketing for mobile is more cost effective None What can social media analytics tools help you measure when assessing campaign results? D. Whether the visitor clicked on a paid ad or organic listing A. Whether the campaign was more successful than your competitors C. Whether a visitor called the store after seeing a social post B. Whether the visitors liked the social campaigns or not None What can conversion tracking in search help you measure? A. How many transactions are completed on your site overall B. How many people click on your SEM ad and end up browsing your site D. How many customers your ad has converted into brand ambassadors C. How many people visiting your site from a search ad end up completing a purchase None Which of the following is a benefit of registering your business in online local listings? B. Increased likelihood of being discovered through search engines D. Guaranteed sales to local customers A. Discounted pricing on your search advertising campaigns C. More mentions on social media platforms None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' B. Demographics C. Audience segmentation A. Marketing channels D. Group dynamics None Fill in the blank: Spending money on search advertising influences how your website appears in ___________. D. Display advertising networks C. Business directories A. Organic search results B. The search results page None Which of the following is a sign that customers are having trouble using a particular device to make purchases? D. People are having trouble using a promo code for a current sale A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile C. You get a lot of questions about your return policy B. A specific product is not selling much compared to your other products None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? B. The cost of each ad you publish C. The cost of creating the ad D. A prediction of sales you can make from your ad A. The number of sales you make from the ad None When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? D. Less video content B. Performance and usability A. Short content and fewer images C. Usability and short content None When selling to people in different countries, what payment form should you consider using if you aren't already? D. Bank transfers C. Paypal or Worldpay B. Credit cards A. Debit cards None What is a web server? B. The answer you get when you search a term on the web C. A computer connected to the Internet with software that allows it to host all the components of your website A. The customer service representative you can call when you have questions about your website D. The device that determines the speed of your mobile connection None When considering how mobile users will search for your business, which types of keywords should you focus on? A. Long tail keywords C. Longer keywords and phrases B. Shorter keywords and phrases D. Exact match keywords None How can you take advantage of video for your product/services without actually making a video? D. Share other people's videos C. Use images with a call to action instead A. This isn't possible B. Advertise on other people's videos None Which of these can Google Search Console help you to do? D. It helps you run A/B tests on your home page A. It helps you increase your social media following C. It helps you understand which keywords people are searching for on Google B. It helps you optimise your Google My Business listing None Fill in the blank: Businesses should focus on social media platforms with _______. A. The biggest reputation D. The most users B. The most expected engagement C. A relevant audience None Fill in the blank: Short strings of specific keywords with low search volume are called ___________. A. Long-hair keywords C. High-relevance keywords B. Long-tail keywords D. Top-tail keywords None Time's upTime is Up!
