Business leaders tirelessly pursue productivity. Everything we do (any hiring decision, software purchase, reorganizations, etc.) lies in the idea of doing more with less. Productivity is the movement of the gears, and it is the daily execution and excellence that keeps the lights and numbers in black on.
On the other hand, creativity is inherently disruptive. It is the flame of a new idea that is so bright that it interrupts what you are doing, just to put it on paper. At first glance, it seems to be the opposite of productivity. You cannot quantify or measure it. It simply exists. And it is probably perfect for developing ideas, but perhaps not to meet deadlines.
Can productivity really be balanced with creativity, or are they contrary to each other? I believe that creativity leads to productivity, taking into account that it is key to create and nurture a work environment that allows both to co-exist.
Here are five ways in which adopting creativity in your organization will lead you to be more productive:
1. Motivating creativity promotes working without limits.
No one knows where the next great idea will come from, but I can tell you where it will not come from the land of “has always been done this way.” Innovative ideas (either a new product or a more efficient process) are the place where competitive advantages of business arise.
Modeling environments where creativity can inspire people is the best way to forget the methods of the past. When your employees feel free to ask questions, they are never unproductive.
2. It concerns other bigger problems.
Generally, productivity is perceived as dealing with the same tasks in a more efficient way. Although sometimes this is wonderful for business, avoid having your employees challenge themselves to solve bigger problems.
If you motivate creative thinking, your team will be able to see the big picture and direct its productive focus on issues that have the greatest impact. Although the creative process may seem less productive than simply doing the job, in the end, it can help solve more relevant problems. And that is where productivity increases its meaning.
3. Adopt creativity shows employees that they can modify their workspace.
Letting people be more visible and have a greater impact on their work is a very powerful motivator. Nobody wants to feel like a drone, working unconsciously on a list of earrings that seem to have no impact.
One of the keys to nurturing a creative workspace is to give all workers a way to share their ideas. If you succeed, you will make them feel that their work is valued and that their ideas permeate the organization.
4. It makes people get emotionally involved.
Work without passion is nothing. For many people, especially for entrepreneurs and intrapreneurs, that passion comes easily. But for others, igniting that passion at work requires more motivation. Regardless of your area or position, employees who participate in the creative process can take over an idea and not a list of tasks.
When your team can own and nurture an idea from the beginning until its execution, they become more passionate and feel emotionally involved, so they will work harder to see their idea become a reality.
5. Promoting creativity eliminates the fear of failure.
A key component of adopting a creative environment is giving people the freedom to fail. The fear of failure is what inhibits creativity and, ultimately, productivity. Fear prevents us from drawing between the lines, eliminating any possibility of improving or creating new and better ways of working.